Why Timing Matters More Than Tactics
In my book, I explore a behavior we all share — the ebb and flow of our energy across the workweek. It’s not just about what we say, but when we say it.
Think about Monday morning at 8:00 a.m. Would you rather sip your coffee and gather your thoughts… or dive into a vendor call?
Now picture Friday at 4:30 p.m. Are you ready for an intense conversation… or mentally halfway into your weekend?
These aren’t quirks — they’re patterns. And when we ignore them, we risk friction, missed connections, and wasted effort.
That’s why VIBE encourages every team to establish a “best day to call” protocol. It’s not just about efficiency — it’s about emotional intelligence. Respecting your contact’s rhythm builds trust. It shows you’re not just reaching out — you’re tuning in.
As we approach launch, we’re doubling down on these micro-strategies. Because the future of CRM isn’t just smarter tech — it’s smarter timing.
